Charlie Crown is a wine shop and tasting room located in the centre of Bath. We Like Today were approached with the idea of creating a brand built around a fictional character that would embody the personality of the shop. A strong, stylish, enigmatic character that people will aspire to.
Charlie Crown is an antidote to conformity and uniformity in the high street experience and at the same time a personal experience with creative and intelligent storytelling and brand building. A playful story with a sense of belonging. Truly Charlie Crown? Born with nothing. Except a silver spoon and great taste.