Close-up of a dark, shiny metallic surface with liquid residue and the text 'The Better Half' layered over it.

The Better Half Pub

A pebble’s throw from the seafront and a million miles from the ordinary, The Better Half pub prides itself on its affable and welcoming nature with an added touch of eccentricity. My involvement with the pub dates back to 2014 when I was part of the team that worked on a complete transformation inside and out. Landlord Simon Stern took it over with the ambition to transform it from a tired, old-fashioned and unwelcoming pub to one of the best-loved and most popular pubs in Brighton & Hove.

From the outset, the intention was to put the heart and soul back into the pub without it veering into an overly generic and decorative makeover. It was about putting people first and giving the pub what it needed to grow organically and establish its personality through fascination, belonging, humour, and story while preserving an authentic pub feel.

Brand Development
Identity Design
Art Direction
Wall Art
Squarespace Website
Advertising
Signage & Wayfinding
Copywriting

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Interior Design: We Like Today

Tablet displaying a website for Better Half of Brighton & Hove, featuring a welcoming message and a photo of a cozy bar with patrons enjoying drinks, along with a section on food and drink offerings.

Framed posters with vintage style and typography text, including one reading 'Let's drink to that' and another partially visible that says 'It only takes a minute girl'.

Tablet displaying a website with a vintage portrait of a young girl with big ears, and the text 'Cheers Big Ears' and 'The Better Half' in gold font.

Tablet displaying a website for a restaurant called The Better Half, featuring a portrait of a young boy. The homepage includes menus labeled Main Menu and Sunday Menu, with images of food dishes.

A collage of vintage style portrait paintings of people with humorous captions in bold yellow text overlay, such as "A RIGHT BOBBY DAZZLER," "CHEERS BIG EARS," and "IS THIS THING ON?"

Menu on brown clipboard with silver clip, titled 'The Better Half' with various food items and prices, on a light green background.

Flyer for a pub called The Better Half, featuring an image of an elderly man with a beer mug, with the title "Mines A Pint." The flyer advertises local drinks and a welcoming atmosphere at the pub.

Flyer for an open mic night titled 'Hello, Whemoley' featuring a woman in historical costume, scheduled for Wednesday, October 26th at 8 pm at 1 Hove Place, East Sussex, with contact information.

Multiple overlapping cards featuring a portrait of a man in a military uniform with medals and the name 'Gordon Bennett' in large bold letters.

Illustration of a Western-style alphabet with uppercase letters, numbers, and punctuation marks in a textured, gold-colored font on a light green background.

A business card for The Better Half pub with the slogan in large letters, and contact information on a green background with shadows.

Partial view of a framed portrait of a woman with gray hair, with the word 'OOPS' written in large letters across the image. The frame is ornate and gold, and the background wall is textured with a dark green color.